Voice search is taking over search, find out how we can help your business

According to the data published by Google in 2016, 20% of searches on mobile devices were done by voice and, according to Comscore, 50% of all searches will be voice searches by 2020.

Google cemented this further by publishing its first ever voice search guidelines last year.

The number of users adopting voice search has been steadily growing in the past few years. The stats speak for themselves — voice is no longer a thing for the future, it’s happening now.

As the technology and devices for voice queries are advancing, it is key that you consider optimizing for voice search as a part of your digital strategy and marketing mix.

But where do you start? What is there to optimize? And how does it impact upon your SEO? After all, if more people are using voice search, won’t fewer be searching via traditional key strokes?

What is voice search?

Voice search is a speech-activated technology that allows a user to carry out a search via a voice command instead of typing the query into a search box.

The interaction is enabled by digital assistants such as Siri, Cortana, Google Now, Alexa and Google Assistant.

These digital assistants, also referred to as eyes-free voice assistants, can understand voice queries from a user and return audio responses or perform actions on behalf of them.

The leading eyes-free devices currently in the market are Amazon Alexa and Google Home, with Apple recently entering the arena by introducing Homepod.

These devices let you interact eyes-free because they do not have a screen or a keyboard, but may be connected to other devices in your home.

Thus, the main method of interacting with the device is talk to it, and listen to audio responses.