Our team inherited a WordPress website not built to best practice specifications and had issues with structure, duplicate content and internal linking. SALT.agency was chosen to optimise the website and improve the SEO health of the website, with the purpose to improve the overall organic search performance of the website in major search engines.
Working with the client’s internal team, we helped devise and implement a programme of change to modify the full URL structure, 700+ product pages worth of unique content, plus category pages. We also helped develop a functioning PR programme to maximise the benefits of existing marketing work.
The business went live with a new, minimum-viable-product WordPress website which had an almost immediate positive impact on both rankings, traffic and leads, from both local and national searches.
The website has now put them in a position to progress and install the next phase, which is a fully functional ecommerce website.
Organic Traffic YoY