A guide to planning downtime for your website

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This guide is to help those who want to make sure their website downtime does not impact on their organic search performance: What is website downtime? The term downtime refers to a period of time when a website is unavailable or offline. Although it is common for downtime to be a planned event for routine …

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React SEO, Universal JavaScript – Part 1

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TL;DR Websites that are built using React.JS are perfectly SEO-friendly when built correctly. If you are going to build a website that renders the front-end using React.JS, then make sure you render the first version before serving it to the search engines. It is no news to anyone that old browsers which can’t render the …

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Breaking down leads by location

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Knowing the physical location of where your website’s leads are coming from is useful knowledge to have, and there are many ways to find this out, just as there are equally many ways you can interpret the data. In this article I will cover a few ways you can gather location data and display it …

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The SEO guide to the Google Lighthouse tool

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Google Lighthouse is fast becoming one of my favourite technical tools for auditing mobile websites. Many still use the tool to audit the web performance (site speed) of their mobile webpages but the tool can offer much more guidance on how to improve a webpage or app. In this article I will run through what …

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Still on HTTP? What remainers need to know about HTTPS

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On 8 February Emily Schechter, writing on Google’s security blog, reminded website owners and developers that HTTPS encryption is not just a momentary fad, but it is something that Google will be pushing for the long term. She also stated that “a larger subset of HTTP pages” will soon be marked as “not secure” by Chrome. …

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SiteBulb – A great technical SEO tool

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How can SiteBulb enhance your technical SEO? SiteBulb offers technical SEO insights that no other tool (that I have used), does on the market, and it will make you rethink and update your knowledge base of technical SEO. This article was originally going to be a ‘section dissection’ where I go through each of the categories …

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