How to do guest blogging well in 2018

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A video by Matt Cutts in 2014 seemingly suggesting guest blogging was dead caused a bit of a stir in SEO and offsite communities, as did more recent statements from Google echoing the same sentiment. However, context is key, and all of these warnings were aimed at guest blogging done badly. By badly I mean …

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Why relevant content still matters

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Google confirmed suspicions last Friday that a broad core algorithm update took place on 16 April, much like the one experienced in March. Speaking on Twitter, the Google SearchLiasion, said: “On Monday, we released a broad core algorithm update, as we routinely do throughout the year.” As a result, some sites will have seen fluctuations …

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How to create and develop relationships for your offsite campaigns

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As part of my series on various offsite SEO subjects, my recent blogposts on understanding the scalability of offsite tactics, which tools and platforms I would recommend, and how to monitor an offsite seo campaign build towards the below blogpost on creating, developing, and maintaining relationships. There are many ways to manage your relationships effectively, whether …

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Understanding the scalability of offsite SEO

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Through the years SEO has changed considerably, in particular the tactics used by individuals in order to gain media coverage for particular links. By nature the SEO industry is one that focuses on links as they are part of hundreds of key ranking factors. There are many tactics available in order to earn links, both …

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Adobe marketing software ads you need to watch!

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‘Do you know what your marketing is doing?’ is the question being asked by Adobe in the recent advertisements for their integrated digital marketing software. Well, it seems they certainly know how to bring marketers’ attention to their own wares with these three commercial offerings. These ads are currently airing in the US and Australia, …

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